Benedikt Skulason

Mountain biking enthusiast since early childhood, M.Sc. Industrial engineering from Columbia University represented Iceland at the Physics Olympiad in 2004.

He gained experience working with cutting-edge composites as an R&D engineer for one of the world's leading manufacturer of high-end composite prosthetic feet.

Fast-flowing gravel bike riding on a mix of gravel roads and singletracks.

CEO & Founder

Bergur Benediktsson

Lost the front wheel doing a wheelie when I was 8, that didn’t end well. I am a snowboarder, rock climber, adventurer, beer drinker, beard-grower and M.Sc Mechatronics.

I have repaired cars, designed sewage cleaning stations for cleaning people’s shit, food industry machines for feeding the world and leisure boats for the filthy rich people.

All mountain in the backcountry, hardtail for the pub.

R&D and Project Manager

Halla Jonsdottir

B.Sc. Marketing and Business strategies. Avid mountain biker with love for anything outdoors, chasing the sun and following the path where it leads me. 

Customer Service Manager

Hallgrimur Bjornsson

CFO/COO

Jeremy Hutsell

Gravel veteran from Kansas, turning the wrench for over two decades, enriching the people's lives. 

Sales & Customer Service

Kae Takeshita (竹下 佳映)

US Operations Manager

Olafur Thorarensen

Marketing & Online Sales Manager

Pétur Jökull Thorvaldsson

Pétur is a dynamic and dedicated professional serving as the Operation Manager at Lauf Cycles. Known for his exceptional organizational skills and keen eye for detail, he is instrumental in streamlining the company's operations.

Pétur's expertise in managing complex processes and his commitment to efficiency ensure that Lauf Cycles maintains its high standards of quality and innovation. His leadership and strategic approach are vital to the company's success, making him a key figure in the seamless execution of its operational goals.

Operations & Research Manager

Rakel Logadóttir

Rakel has played football (soccer for some of you) most of her life and is a coach for a women's team in Iceland. She is also the one that keeps the Lauf office staff in shape or at least tries to with scheduled strength sessions at office hours when the others least expect it.

Indoor training enthusiast on an IC8 trainer bike. She also is an avid mountain biker with a big love for Mtb Enduro races.

Úthald

Seigla Rigid

Seigla

The Crew

Benedikt Skulason

Bergur Benediktsson

Halla Jonsdottir

Hallgrimur Bjornsson

Jeremy Hutsell

Kae Takeshita (竹下佳映)

Olafur Thorarensen

Pétur Jökull Thorvaldsson

Rakel Logadóttir

You?

Olafur Thorarensen

Marketing & Online Sales Manager

Favourite type of riding

Our Story

Úthald

Seigla Rigid

Seigla

The Crew

Benedikt Skulason

Bergur Benediktsson

Halla Jonsdottir

Hallgrimur Bjornsson

Jeremy Hutsell

Kae Takeshita (竹下 佳映)

Olafur Thorarensen

Pétur Jökull Thorvaldsson

Rakel Logadóttir

You?

Olafur Thorarensen

Marketing & Online Sales Manager

Favourite type of riding

Our Story

Kae Takeshita (竹下佳映)