More Bike for Your Buck!

We’re disrupting the bike industry. Not only through cutting-edge engineering, but also through unrivalled pricing.

You generally save 30-40% with Lauf, when comparing equally equipped bikes.

We live and breathe bikes. We don’t compromise. Only the best is good enough. Then how do we achieve our pricing?

Operational Efficiency!

• Direct to You
  From our factory floor to your door. You are paying “wholesale” prices at Lauf.
  You just mount the handlebar, seatpost and front wheel. Ready to roll in minutes.
• Our Own Assembly Factory in Virginia USA
  Every single bike is signed off by its professional bike mechanic with a thorough quality inspection video. This minimizes returns and other costly inefficiencies. We don’t outsource our assembly (unlike almost all other bike brands). For efficiency, we invested in our own assembly factory in Harrisonburg, Virginia.
• Streamlined Supply Chain
  Through our JIT (Just in Time) production we minimize inventory and we maximize responsiveness to demand.
• Streamlined Product Line
  We offer the products we like and believe in, not those we don’t. This makes our bikes better, and we avoid the cost of carrying loads of excess inventory.
• Direct Customer Service
  You contact us directly and we resolve things directly with you. That way you are talking to the people most knowledgeable about your bike. That’s efficient.
  We're located in Reykjavik, Iceland and Harrisonburg, VA, USA - so you should see us online pretty much all the time.
  
  From Lauf with Love!